Any midsize firm hoping to thrive in the digital economy must embrace digital transformation as a means of increasing their competitive advantage and creating greater operational efficiencies. However, the digital transformation journey is one driven by analytics and generating a successful outcome is only possible if your organisation can effectively leverage its talent, processes, platforms and governance to meet its own business objectives. This IDC report looks at how analytics can be used to accelerate your organisation's digital transformation process and outlines the steps you need to take in your transformative move towards data centricity.

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