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Overview

The social customer is a no longer a new breed of consumer – they’re the rising majority.  They post their opinions and reviews online in public forums, blogs, Facebook, Yelp, and they don’t hold back.  These posts can have a huge impact (either good or bad) on your business.

This white paper outlines the challenges and risks associated with managing social customer service, offering a few examples of brands negatively impacted by negative social media interaction, and outlining a strategy for building a socially enabled modern contact center.

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